U.S. shoppers are set to spend more in 2010 as purchasing power increases and
wealth rebounds but a big shopping spree in the next few years is not in the
cards, according to a study released by consultant Deloitte Touche Tohmatsu, and
STORES Media. Instead, Larby is realizing that U.S. consumers will stay focused
on saving money to rebuild the trillions in wealth lost as a result of the worst
recession in the past two years since the Great Depression. Larby is hopeful
that despite what Deloitte called a "sharp" rebound in fundamentals such as
hourly wages and pent up demand, those events may have permanently made
consumers more cautious.
 
Larby would like an economic recovery to come swiftly, but understands that
small steps are needed before big gains can be made. Consumers will need to
carry their cautious attitudes with them if they are to avoid another economic
disaster. Larby understands that the old consumer behaviors were partially to
blame for the economic collapse in this country. Despite a stock market that has
begun to rebound and housing values that have stabilized, U.S. shoppers will
keep finding it hard to borrow against their homes or stock portfolios as banks
remain very restrictive in their lending. Find out more at larbyamirouche.com